1. Introduction

NewBrand Technologies ("we", "us", or "our") operates the nbSMS School Management System ("Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. By accessing or using our Service, you consent to the data practices described in this policy.

2. Information We Collect

2.1 Data You Provide

We collect information you voluntarily provide when using our Service, including:

• Account registration details (email address, display name)
• School information and student/staff records
• Contact information when you reach out for support
• Payment information for premium services (excluding full credit card details)
• User-generated content (images, videos, text, configurations)

2.2 Automated Data Collection

We automatically collect certain information when you use our Service:

• IP addresses and device information
• Usage data and service interaction metrics
• Transaction records (date, time, payment confirmation)

3. How We Use Your Information

We use collected information to:

• Provide, maintain, and improve our Service
• Develop new features and functionality
• Authenticate users and secure accounts
• Process transactions and send service notifications
• Communicate about updates, security alerts, and support
• Conduct analytics to enhance user experience
• Prevent fraud, abuse, and service misuse

4. Data Security

We implement robust security measures including:

• Industry-standard encryption for all sensitive data
• Secure password hashing (we cannot view your actual password)
• Regular security audits and vulnerability testing
• Limited access to personal data on a need-to-know basis

5. Data Sharing and Disclosure

We do not sell your personal data. We may share information in these limited circumstances:

• Service Providers: With trusted third parties who assist in operating our Service (under strict confidentiality agreements)
• Legal Compliance: When required by law or to protect our rights
• Business Transfers: In connection with mergers, acquisitions, or asset sales
• School Administration: With authorized school personnel for educational purposes

6. Cookies and Tracking Technologies

Currently, our core Service does not use cookies. However:

• Google Analytics may use cookies for traffic analysis (with anonymized IP addresses)
• Future implementations will be disclosed here with opt-out options

7. User Data Rights

7.1 Access and Correction

You may review and update your account information through the Service dashboard.

7.2 Data Deletion

To request deletion of your data:

1. Email info@newbrandtechnologies.com with your School ID
2. We will permanently delete all associated data from active systems
3. Backup copies will be automatically purged within 180 days

7.3 Communication Preferences

You may opt-out of marketing emails while retaining essential service notifications.

8. Data Retention

We retain data:

• For active accounts: Until deletion request or account termination
• In backups: Maximum 180 days after deletion
• Transaction records: As required by financial regulations

9. International Data Transfers

Data may be processed in facilities outside The Gambia, always protected by appropriate safeguards.

10. Children's Privacy

Our Service is designed for educational institutions. Schools are responsible for obtaining necessary consents for student data processing.

11. Policy Updates

We may update this policy periodically. Significant changes will be:

• Posted on this page with updated "Last Revised" date
• Notified through the Service interface
• Available with version history for review

12. Contact Us

For privacy-related inquiries: